BUSINESS MODELING SERIES

Take a deeper dive into marketing, operations and finance strategies using the Business Model Canvas as a guide.

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This 4-part series will teach participants how to use the Business Model Canvas to assess their business marketing, operations and finances. The first session is an introduction to the Canvas and the need for a healthy business model. Session #2 will focus on the marketing side of the Canvas, including understanding your customers and market strategies. Session #3 will move into the operations side of the Canvas, including identifying your key resources and activities. Finally, the 4th session will dive into revenue and costs, including diversifying your revenue streams and streamlining costs.

Content will be valuable for idea-stage businesses as well as seasoned business owners.

INTRO | 5:30 pm on Zoom | November 29
MARKETING | 5:30 pm on Zoom | November 30
OPERATIONS | 5:30 pm on Zoom | December 6
COSTS + REVENUES| 5:30 pm on Zoom | December 7

AND, if you struggle with internet connections, come to one of our Zoom Room locations and watch the series on the big screen. A facilitator will be available to assist you with asking your questions in the chat box!

  • Mount Carmel Baptist Church, 25 Mount Carmel Road, West Blocton, AL
  • Bibb County Chamber of Commerce, 835 Walnut Street Centreville, AL

You must Pre-Register: aces.edu/go/BMCseries

The Alabama Cooperative Extension System (Alabama A&M University and Auburn
University) is an equal opportunity educator and employer. Everyone is welcome! Let
us know if you have accessibility needs.

SOURCEThe Bibb Voice
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As the Bibb County Coordinator for Alabama Extension, Michelle Giddens coordinates the implementation of all Extension programs in Bibb County in many program areas. These program areas include 4-H and Youth Development, Animal Sciences, Food Safety and Quality, Forestry, Wildlife and Natural Resources, Human Nutrition, Diet and Health, Family and Child Development, Family Resource Management and Workforce Development, Commercial Horticulture, Home Grounds, Gardens and Home Pests, Farm and Agribusiness Management, and Community and Economic Development. Her experience includes with the eXtension Initiative at the University of Nebraska and with the eXtension Foundation; California State University, Fresno and Central Community College in Grand Island, NE. She currently serves on the board for Brierfield Fire and Rescue, a volunteer fire department serving Brierfield and Six Mile communities in Alabama